TagMan for Clients

TagMan works with any third-party tag-based marketing solution meaning you have complete control over all your marketing activity:

Take control of your tags with TagMan

TagMan is a universal and comprehensive tag management solution that enables you to manage, track and control all your tagging needs.

TagMan gives you independent management of all third-party online marketing tags from technologies, systems, solutions and vendors such as ad servers, ad networks, affiliate schemes, web analytics, search, usability, behavioural, A:B and multivariate (MVT) testing products.

TagMan works with almost any tag. Here’s just some of the great solutions we support; DoubleClick, Google Adwords, Google Analytics, Atlas, Index Tools (Yahoo! Analytics) Omniture, WebTrends, Email Reaction, and more.

The easy-to-use TagMan interface makes it straightforward to add, remove or edit a tag on an individual page, across a group of pages or the whole site. It provides instant and dynamic control of all of your tags, including the ability to launch tags conditionally based on your rules and to set end dates when a tag or vendor will automatically be removed.

Tags can be changed instantly on the fly, avoiding any 3rd-party tagging delays, which might otherwise be out of your control. You can ensure that all your sites and pages are properly tagged, reducing the potential for untracked media.

Five reasons to use TagMan

1. Independent tagging solution that works with any ad server, search, affiliate, behavioural targeting or other marketing solution – no need to deploy a specific technology per vendor
2. Stop paying more than you need to on commissions to multiple affiliates for a single lead or sale by using TagMan’s conditional tagging functionality
3. Your media agencies can manage campaigns remotely by configuring tags on your behalf while your IT department retains full change control over the site’s content
4. Optimise your online marketing by ensuring that the right tags appear on the right pages at the right time
5. TagMan’s browser-based interface is easy to use, allowing you to dynamically manage and control tags as you browse your site

For the latest tag man news check out the product information on the TagMan blog